The Origin Of Egnatium

Egnatium is proud of its Roman roots and Australian identify, Bringing together a journey of growth, Diversity, Challenges and solutions.

Meaning of Egnatium

During his tenure as governor of Macedonia, Gnaeus Egnatius began the construction of the eponymous Via Egnatia, which was begun in 146 BC and completed in 120 BC. Via Egnatia or road of Egnatia was build to facilitate trade and growth for re region. This process was called Egnatium coined after the purpose for ordering the construction of the road to link Rome with Asia to enable growth and prosperity for the region. Like Egnatius who ordered the construction of Egnatia to enable Egnatium or growth for the region, we at Egnatium work with our customers to ignite their growth and success.

“Egnatium is the enabler sustainable growth and success for our customer”

The Brand Purpose

This is a description of the Brand`s higher being. Purpose statements are often highly emotive and ambitious. They are used to bring meaning to the work that the company does?

Egnatium Core purpose is “we exist to enable sustainable growth and success for our customers”

The Egnatium Proposition

Egnatium functional offering to market is: Provide productivity solutions to enable sustainable growth and success for our customer. Hence the tagline:

“Productivity Solutions for Your Business Success”

The Egnatium Brand Positioning

Engatium Brand Resonation

All brand consists of three components namely: Rational, Functional & Emotional. Egnatium delivers the following aspects within each components.

How will Egnatium resonate?Are your growing? This is the question that we need to get our target market to think about in order to believe the sustainable growth.

“ Sustainable Growth believe ”

Engatium Brand Ambassadors

Branding starts within Egnatium and every Egnatium employee and franchisee must be trained and assessed on the Egnatium brand.