Building Strategic capabilities and competences Case Study


Alaraby Television Network (ATN) is a UK based Arabic network targeting Arab Youth from age 18 to 35. Operating with single infotainment channel, ATN is targeting to be a consolidated television network serving Arab youth by 2020.


This project was intended to provide ATN with a systematic process that identifies talent with appropriate competencies in the recruitment process, to assess the competency gap and intervene appropriately, and to reward employees based on competency-based performance evaluation.


The Alaraby TV Competency Framework were implemented in the recruitment and selection:

  • performance and appraisals
  • talent assessment and development
  • succession planning
  • training and development
  • career management for every employee in Alaraby TV Network.  


Dr Mohamed Shafari Yaakub
Director/Chairman, CSC

Download Strategy Catalogue