Course Overview:

This hands-on workshop addresses the importance of capturing the voice of the customer (VOC) to drive product development, presents how to undertake various VOC methodologies, discusses when they should be used, and leads participants through the process of planning how to capture the VOC.

The workshop includes exercises to develop practical experience with various VOC methods and results in the development of a VOC plan for an actual product opportunity.

Learning Outcomes:

By the end of this workshop you will be able to learn on how to:

  1. Integrate all sources of how you hear from customers
  2. Improve your operations by using VOC in business improvements initiative.
  3. Lower your operating cost by learning your mistakes.
  4. Improve profitability by improving customer retention an cost reduction initiatives.
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