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Branding the Experience or Experiencing the Brand: What Strategy Works Better for You?

September 19th, 2015|Comments Off on Branding the Experience or Experiencing the Brand: What Strategy Works Better for You?

“Strategy… that game plan you choose to achieve your desired results. Selecting the right strategy makes all the difference to the outcome.”
There is one key question that I get all the time as I help […]

Why is CRM Not Enough for Customer Experience Management?

September 19th, 2015|Comments Off on Why is CRM Not Enough for Customer Experience Management?

Customer Relationship Management (CRM) is an important tool to capture, analyze and make use of your customer data for every business, be it big or small. With cloud computing and technology advancements there are many […]