Diana Avram
Egnatium Franchisee for Albania & Kosovo

Last year, I founded “Dimension”, a recruitment and consulting company, which focuses on the strategic management of human resources, implementation of the HR system functions such as recruitment and training as well as on the creation of policies, procedures and standards in this field.

During my experience as Human Resources Manager, I noticed that the services that we used to receive by consulting companies in the market could not add more value compared to the results that we could achieve based on our own resources.

In this context, I considered that, apart from my expertise in this field, I had to search for an international cooperation that would offer contemporary practices and methodologies as well as automated systems that are used to facilitate different processes of Human Recourse Management.

Having this clear objective in my mind regarding the quality that I aspired to offer in Albania and Kosovo and after contacting many foreign companies, “Egnatium” caught my attention because it completely meets my expectations.

“Egnatium” has been operating in the field of consulting for many years and has cooperated with several industries providing consultancy, trainings as well as computerized systems related to concrete processes of HRM.

What really appealed to me was Egnatium’s philosophy, “To provide companies with the necessary tools to increase their productivity and profitability with the lowest possible costs, as fast as possible”- a service that is delivered through a full package of consultancy, training, software, coaching and implementation.


“Competency Management”, “Performance Management” and “Learning and Development Management” are three Egnatium packages that are closely connected to the System of HRM

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Compentency Package

The first package consists in creating a system of competencies in an organization, which is a very important process related to the whole cycle of employees.

Having a system of clear competencies, its connection is enabled with the levels of jobs’ positions, the levels of packages, performance management, talent management, successful structures’ management etc. The platform of this system provides an analytical and detailed process of online evaluations, which is a transparent process. The general and the technical profile of the candidates are evaluated as well as their compatibility with the company’s culture. In this way, the accuracy of employees’ recruitment regarding the suitability of the candidates with the required criteria is increased by 85%.

Appraisal Package

The second package consists in performance management through the preparation of policies for creating a high performing culture in organizations, identifying low performance and necessary measures to reduce its respective costs. It uses different methodologies and evaluation frequencies for different job positions. In addition, the system facilitates the calibration process between the corporate performance index and the performance index. Businesses waste huge amounts of money if they do not measure the employees’ performance because they continue investing in non-performing people.

But what happens if this is measured annually or simply formally and employees fail to perform in the required level? This costs the company a lot in terms of profitability and not only.

  • Can they turn this process from an annual process to one that is dynamic and concentrated on the employees’ performance?
  • Can they reduce the time of the process from 4-6 weeks to only 1 week?
  • Can they deploy fewer employees from the HR department to be involved in this process?
  • Can the productivity of employees be increased by 2% every month?
    • Yes, all the above questions are answered with the automated system that “Egnatium -Appraisal Management” offers.


Learning Package

The third package, “Learning and Development” enables the creation of a learning culture in organizations, utilizing different learning methodologies. The E-Learning platform offers a full view of all learning activities and learning interventions, in all the layers of the company. Blended learning has proved to be particularly effective for companies and busy employees.

By becoming a Franchisee for Albania and Kosovo, the above services and products are an added value in the market because businesses and organizations will receive concrete solutions to increase productivity and reinforce their stability.

The Franchise system is a simple and easy process, with a lot of support by “Egnatium” regarding marketing and sales. My training phase took only 2-3 weeks from the moment of signing the contract and then I immediately started promoting our services and contacting businesses and organizations.

Cooperating with “Egnatium” is very fruitful. Since I have 10 years’ experience in HRM, I can evaluate the quality of the product and provided services.

Through the contribution of “Egnatium” in the Albanian market, we will enable a thorough change in the mentality of businesses regarding policies and systems’ management, serving the companies and organizations in the best way possible in order to help them grow and become sustainable in the market.